Crimson Rosella Creative Adventures is a dynamic new participant in Australia’s cultural discourse and an inspiring, progressive voice in regional leadership.

Based on Yuin Country in the South Coast of NSW with connections in lutruwita Tasmania, across Australia and beyond, Crimson Rosella is a new social and creative enterprise, a hub for creative excellence reflecting contemporary regional Australia. Our scope encompasses three interlinked spheres of activity: create, produce and collaborate.

Create – We create and share life affirming art-experiences.

Produce – We bring together skilled people to produce ingenious cultural events and programs.

Collaborate We work closely with partner communities and organisations to animate brilliant ideas, strategies and solutions.

who we are

Crimson Rosella is the culmination of a long creative collaboration between its co-directors, Bega Valley residents Andrew Gray and Lindy Hume AM. 

Creative Director Dr Lindy Hume AM is known for progressive leadership of major Australian arts organisations and multi-arts festivals. She is an internationally recognised director of opera, theatre and events, and recognised as one of Australia’s leading thinkers and writers on creative life in regional Australia.

Executive Director Andrew Gray is a recognised leader in the Australian regional arts sector, with experience in education and public programs for major institutions such as the National Film and Sound Archive, Museum of Australian Democracy and the Australian War Memorial. Under Andrew’s leadership, South East Arts has initiated key cultural initiatives for the South Coast including Headland Writers Festival and Giiyong Festival.

we orient to landscape

a message from Lindy and Andrew


Crimson Rosella Creative Adventures is a real-world expression of the concepts expressed in Lindy’s 2021 PhD thesis The Bigger Picture – Toward a Landscape Oriented Creative Practice. It’s grounded in years of research, but also draws on our decades of lived experience leading organisations, curating artistic programs, directing festivals, staging events, storytelling and bringing artists and audiences together in life-affirming art-experiences in regional and metropolitan communities.

We met in 2010 as Chair (Lindy) and Executive Director (Andrew) of the Bega-based cultural organisation South East Arts. Crimson Rosella is a venture inspired by over a decade of conversations and reflections on our experience of creativity in regional communities. In regional Australia we are surrounded and nourished by the immensity of boundless landscapes and First Nations cultures – and by brilliant, bold, original and ingenious art-makers.

Australia is changing. Life outside the metro mainstream offers artists and audiences an alternative perspective – one that is just as rich, rewarding and progressive as life in cities. The outdated cliché that inspirational excellence and complexity can only be achieved in cities is fading as a new, more compelling narrative around creative life in regional Australia strengthens.

That’s why we’re building our team, developing our ideas and pouring all our skills, leadership experience, strategy, connections, creativity, professionalism and love for regional Australia into Crimson Rosella Creative Adventures.

We welcome collaborations with likeminded adventurers.

Lindy and Andrew