about
Crimson Rosella Creative Adventures is a dynamic new participant in Australia’s cultural discourse and an inspiring, progressive voice in regional leadership.
Based on Yuin Country in the South Coast of NSW with connections in lutruwita Tasmania, across Australia and beyond, Crimson Rosella is a new social and creative enterprise, a hub for creative excellence reflecting contemporary regional Australia. Our scope encompasses three interlinked spheres of activity: create, produce and collaborate.
Create – We create and share life affirming art-experiences.
Produce – We bring together skilled people to produce ingenious cultural events and programs.
Collaborate – We work closely with partner communities and organisations to animate brilliant ideas, strategies and solutions.
who we are
Crimson Rosella is the culmination of a long creative collaboration between its co-directors, Bega Valley residents Andrew Gray and Lindy Hume AM.
Creative Director Dr Lindy Hume AM – Lindy Hume is one of Australia’s leading directors, acknowledged internationally for fresh interpretations of a wide variety of repertoire and progressive artistic leadership of Australian arts organisations and festivals including Perth Festival, Sydney Festival, and more recently Four Winds Festival and Ten Days on the Island. Hume has led a total of twelve Australian international festivals spanning the period 2004-2023, her thoughtfully curated and welcoming programs leaving a substantial legacy of stellar global creations, bold and diverse new Australian works, projects fore-fronting contemporary First Nation cultures, progressive socially engaged practice and deep community connections in regional and urban centres across Australia.
Executive Director Andrew Gray – With a career spanning over three decades, Andrew Gray is a leader in the creative and cultural industries, known for his vision, strategic insight, and passion for community-focused projects. As the Executive Director of South East Arts, Andrew transformed the regional arts landscape, generating significant funding and spearheading high-impact events such as Headland Writers Festival and the award-winning Giiyong Festival. His initiatives have fostered vibrant creative networks and established enduring partnerships in the arts sector.
we orient to landscape
a message from Lindy and Andrew
Crimson Rosella Creative Adventures is a real-world expression of the concepts expressed in Lindy’s 2021 PhD thesis The Bigger Picture – Toward a Landscape Oriented Creative Practice. It’s grounded in years of research, but also draws on our decades of lived experience leading organisations, curating artistic programs, directing festivals, staging events, storytelling and bringing artists and audiences together in life-affirming art-experiences in regional and metropolitan communities.
We met in 2010 as Chair (Lindy) and Executive Director (Andrew) of the Bega-based cultural organisation South East Arts. Crimson Rosella is a venture inspired by over a decade of conversations and reflections on our experience of creativity in regional communities. In regional Australia we are surrounded and nourished by the immensity of boundless landscapes and First Nations cultures – and by brilliant, bold, original and ingenious art-makers.
Australia is changing. Life outside the metro mainstream offers artists and audiences an alternative perspective – one that is just as rich, rewarding and progressive as life in cities. The outdated cliché that inspirational excellence and complexity can only be achieved in cities is fading as a new, more compelling narrative around creative life in regional Australia strengthens.
That’s why we’re building our team, developing our ideas and pouring all our skills, leadership experience, strategy, connections, creativity, professionalism and love for regional Australia into Crimson Rosella Creative Adventures.
We welcome collaborations with likeminded adventurers.
Lindy and Andrew
create
We make and share life affirming, ingenious and imaginative multi-art-experiences for our communities and the world. Our diverse, adventurous portfolio of creative projects seeks to:
- Bring together like-minded artists, creative teams and organisations from our region, from around Australia (and beyond) to collaborate and co-create authentic home-made works of excellence.
- Grow collaborative regional, national and international networks for the production and presentation of Crimson Rosella projects.
- Create pathways and opportunities for the next generation of creatives and artists.
- Inspire the social imagination and civic life of our local communities through the impact and sharing of creative projects and life-affirming experiences.
produce
We provide professional expertise and build teams with high-level skills to curate, develop, produce, present and manage ingenious cultural events and creative programs of all kinds. Services within Crimson Rosella’s innovative creative producing sphere include:
- Curation and programming for festivals, venues, special and community events.
- Creative project planning and management.
- Creative producer for Crimson Rosella projects and external project partners.
- Presenting partner/producer for touring projects.
- Creative production/programs for corporate, commercial, promotional and community events, site activations, celebrations and conferences.
collaborate
We use our creative skills to enable, facilitate and ideate, collaborating with communities and teams to animate and document brilliant ideas, strategies and solutions. In this sphere Crimson Rosella is a consultancy able to provide:
- Capability for scoping and development of creative/cultural strategies and plans (for LGAs, community and arts organisations, project teams etc)
- Facilitation and creative programming for public gatherings, symposia, speakers’ programs.
- Development of regional and community strategies for metro-based organisations.
- Specialist workshops/masterclasses, teaching, mentoring for individuals and groups.
- Speaking, keynote presentations, panel discussions and provocations.
- Creative engagement with non-arts fields ie cultural tourism, creative enterprises